About Us

We built this service for one reason: to make life easier for tradespeople. We keep things simple. We don’t use complicated language. We are a small and friendly company here to help other small businesses.

If you’re working in the trade, you already know the reality — inconsistent work, time wasted chasing leads, unclear job details, and too much unpaid admin on top of the actual job. It slows you down, costs you money, and adds stress that shouldn’t be part of the job.

We’re here to change that.

We connect skilled, reliable tradespeople with steady, well-organised work. Whether you’re a sole trader or running a small team, our focus is on keeping your diary fuller with less effort on your part.

We don’t overcomplicate things. No confusing platforms, no endless paperwork, and no hidden processes. Just clear, direct communication and a straightforward way to get work.

Our Mission

Our mission is to make the trade industry simpler, fairer, and more efficient for the people doing the work.

We aim to take the friction out of finding and managing jobs so tradespeople can focus on what actually earns them money — getting the job done well.

We are focused on:

Reliable Work
Helping you access consistent job opportunities so you’re not constantly chasing the next job. We optimise your campaign so that motivated customers who looking for your services now can find you exactly when they need you. Right place, right time – simple.

Full Flexibility as Standard

Life is very complex and dynamic and we appreciate that things may change. You work hard and deserve a holiday so there may be times where you want to pause your campaign.

If ever you’re too busy with contract work or other commitments, simply let us know and we will suspend your adverts so that you’re never wasting money on leads that you’ll not be able to fulfil.

Less Admin, More Work
Reducing unnecessary back-and-forth, paperwork, and time spent on non-billable tasks. Once we complete your initial fact find, we will keep a close eye on your business and any developments.

Fair Communication
Keeping things simple, direct, and respectful. No confusion, no chasing, no guesswork.

Long-Term Relationships
We’re not interested in one-off connections. We want to build trust with trades who want ongoing, dependable work.

Qualifications and Accreditations

Google Certified

Google Digital Marketing & E-commerce: Completed Google’s Digital Marketing & E-commerce Professional Certificate, gaining practical expertise in PPC advertising, SEO, analytics, conversion optimisation, customer acquisition, and e-commerce growth strategies.

Ad Words: I am trained and certified by Google which ensures that I have an in-depth understanding of Google Ads in order to provide you with excellent results, unrivalled value and the ability to deliver real results.

Newcastle University

Information System Degree: Including modules in project management, requirements analysis, information handling and web design.

Codecademy

Certificates in Cybersecurity, Python Programming and SQL

Leading provider of online training ensuring that all campaigns are secure, compliant and carefully monitored through data gathering and analysis to ensure that your campaign is as efficient as possible.

Work Experience

Including running my own nationwide trade business, retail experience and IT support which has given me a unique appreciation of all aspects of running a trade business, particularly with regards to Google Ads.

I have also worked in IT support in banks, car factories, tech companies and mortgage brokers and can simplify complex aspects of IT so that you can easily understand and do not need any previous experience. I am here to help.

Having managed my own trade company, I appreciate the importance of delivering value and maximising return on investment in an ever more competitive market.

For validation of any qualification, please email info@tradeleadsmadesimple.com.